A website owner who wants their business featured on Google needs Search Engine Optimization (SEO), and it’s a long-term strategy.  There’s a lot to SEO, so getting started can take much work. It would help if you worked continuously on optimizing your site to ensure that your website will be able to attract customers organically. […]

Website owners strive to provide their users with a seamless browsing experience. Still, sometimes, links on a website can break.  Broken links, as they’re known, are like unwelcome guests on your website’s information highway, disrupting the user experience and tarnishing your site’s reputation. According to a 2020 study, around 5% of website links are broken. […]

Backlinks are essential for a website’s authority to grow. You need links from high-quality, relevant websites to rank in search engines. Of course, great material is crucial, but it’s difficult to move the needle only on the basis of content. Link building is integral to any digital marketing plan and has always been a key […]

SEO plays a crucial role in helping your website rank in the SERP results. You need to have proper usage of keywords, backlinks, and other related SEO elements set in place to achieve this. And one of the most important among them is Meta Tags.  This beginner’s guide will introduce you to the world of […]

We live in a world where having a mobile-friendly website is essential for businesses to succeed online. With more people using their mobile devices to access the internet, having a website that is optimized for any device is crucial to reach and engage with potential customers.  So how to optimize the SEO for mobile searches? […]

Which are the most important SEO KPIs? Gather ten different SEO pandits & ask them the above question. You’ll get ten different answers. Why? Because KPIs are unique to every business, and the ones that help you win won’t be your competitor’s aces.   There are over 49+ KPIs in SEO. Rather than explaining each, we’ll […]

More than just quality content, you need backlinks to get higher rankings. Earning backlinks is one of the most important factors considered for the ranking. Each backlink you get will be considered a vote of confidence for the content you publish online. Without backlinks, you will be one wheel short of riding up the Search […]