Backlinks are essential for a website’s authority to grow. You need links from high-quality, relevant websites to rank in search engines. Of course, great material is crucial, but it’s difficult to move the needle only on the basis of content.
Link building is integral to any digital marketing plan and has always been a key component of success. Backlinks from reputable websites assist businesses in enhancing their SERP rankings, increasing visitor traffic, and generating leads.
An SEO’s best buddy is a good backlink checker. You should know where your web pages are obtaining backlinks from and check link quality on a regular basis.
However, these tools can be costly. While the finest ones are well worth the money, not every marketer has the financial means to pay for a premium plan. However, assistance is on the way.
So, let’s have a look at some of the greatest tools for tracking backlinks on any website.
1. Suitejar
Suitejar, is a fully free all-in-one SEO tool that gives you 500 backlinks and up to 1500 depending on your request.
Suitejar is one of the finest backlink checkers available, allowing you to identify fresh link-building opportunities, learn about your competitors’ techniques, and keep track of the health of your backlink profile. Suitejar gives you a fully customizable dashboard for backlink management and research. Suitejar, unlike other free backlinks checking tools, allows you to sort and filter the backlink data discovered using the following parameters:
- Source URL
- Anchor text
- Target URL
- Attributes of dofollow and nofollow
- First seen and last seen dates
- Internal & external link, and referring unique domain counts
Other Free Features of SuiteJar
- Webpage Tracker
- Website Auditor
- Quick SEO Wins
- Easy Web Analytics
- Broken Link Checker
- Keyword Planner
- Rank Tracking
- Task Calendar
Pros
- Almost all the SEO features under one roof
- Easy to use
- Weekly Reminders
Cons
- The product is new. So the team is enhancing the existing features and coming up with more features
Pricing: It’s 100% free
2. Google Search Console
Google Search Console is a free tool that helps webmasters improve their sites. It’s completely free, however, you may only use it to evaluate your own websites. You’ll get access to a number of site-quality dashboards when your ownership has been verified, one of which is a list of backlinks gathered directly from Google’s index. You can only see the top 1,000 results no matter how long the list is. On the site, there are no additional metrics or analytics features, but you may export the data and study it with other tools.
Backlink listings from other backlink analyzers are frequently significantly longer than Search Console’s. Because Search Console filters away low-quality backlinks and only counts the ones that matter, this is the case. Because of this vetting, you won’t be able to utilize the tool to detect and delete bogus backlinks from your profile. On the plus side, it also means you’ll get a unique collection of backlinks that you won’t get from other programs.
Up to 1,000 backlinks are available for free, however, you can only monitor your own sites.
Other Free Features of Google Search Console
- Keyword Analysis Through Search Queries
- Sitemap Submission
- Assess User Interaction
- Submit Pages for Indexing
- Site Coverage
Pros
- It’s totally free
- You can see upto 1000 backlinks
- Shows ‘Top linking text’
Cons
- Hard to sort out. You need to go through multiple pages/clicks to see from which page you got the backlinks from
- Doesn’t show data like DA, PA
- Doesn’t show the link type like whether it’s dofollow or nofollow link
- Can’t see more than 1000 backlinks
Price
- It’s 100% free
3. Ahrefs
Another useful keyword research tool is Ahrefs. It’s simple to use, much like SEMRush. It will provide you with a high-level summary of your chosen domain, and you can dive down to get a lot of backlink data. But it is a little too expensive tool for startups.
Ahrefs can also show you how many backlinks you’ve lost. These are links that you formerly had but no longer have. The website owner, for example, may have deleted the page that linked to you.
When looking at your competitors’ backlinks, you can sort them by ‘Link type’ to find domains you wish to target.
You may also use Ahrefs to check your site’s internal links. You can use this filter to find any internal links that have been nofollowed by mistake and fix them.
Other Free Features of Ahrefs
- Free Keyword Generator
- Broken Link Checker
- Website Authority Checker
- SERP Checker
- Keyword Rank Checker
Pros
- Ahrefs’ primary advantages are its extensive backlink checking solution, its support in diving deeper into your competitors’ search traffic, and its identification of which content makes more revenue.
Cons
- Very expensive
- Low limits and restrictions
Price
Starts at $99/month
4. SEMRush
It’s one of the best keyword research tools on the market, and it comes with a slew of strong backlink analysis capabilities. The tool is not free and is very expensive so, small businesses and startups cannot rely too much on SEMRush.
To use the backlink features, go to SEMRush and select ‘Backlink Analytics,’ then enter the domain name you want to analyze. You’ll then see a lot of information about the website and its backlinks.
If you want to learn more about a particular portion of this overview, simply click the link beneath it to access the complete report.
You may use SEMRush to see what links your site has, which can assist you to identify any problems like low-quality links. In reality, SEMRush makes it simple for you by displaying the total number of connections a page connecting to you has. If there are hundreds of links on a page, it could be a spammy website.
You may use SEMRush to check which high-authority sites are linking to your competition, what keywords they are ranking for, and much more when it comes to backlinks. This will provide you with a long list of sites to target for backlink building.
Features
- Keyword Research
- On-page SEO
- Competitor Analysis
- Content Marketing
- Local SEO
Pros
- Provides critical information about competitors’ paid and organic search tactics
- Provides advice for keyword and link building, which aids SEO
- Creates relevant site audits with key issues that need to be addressed
Cons
- The tool is pretty expensive
- It’s only possible to get 5-10 backlinks for free.
Price
The base package starts at $120 per month.
5. SEO SpyGlass
SEO SpyGlass provides a dashboard with all of the tools needed for backlink analysis and administration, as well as for producing excellent backlinks. There is no limit to the number of domains that can be checked for backlinks if you’re interested in investigating your own and your competitors’ websites.
In SEO SpyGlass, the ‘Domain Comparison’ tool might help you find new backlinks.
When you add a handful of your competitors, their free backlink checker discovers the domains where respective backlinks intersect.
Features
- SEO Management
- Website Monitoring
- Keyword Search
- Backlink Management
- Ranking Monitoring
Pros
- Discovers all backlinks referring to a specific website
- Investigate your competitors’ link-building strategies
- Backlinks that drive traffic are found
Cons
- The biggest deal breaker is it is not cloud-based
Price
- Get upto 1,100 backlinks for free
- Pricing starts at $99/year
6. Seobility
You can examine up to three backlinks every day using Seobility, with a limit of 400 backlinks per inspection. Because the list of backlinks is arranged from highest to lowest link rating, you get to see the best ones even if the number of links you may examine is restricted.
Anchor texts, dofollow/nofollow characteristics, link types, and related pages are a few other factors that go along with the links. At the top of the page, you’ll see a quick summary of the full backlink profile, including the total number of backlinks, domain rating, and number of referring websites.
Features
- Rank Tracking
- Mobile Search Tracking
- Link Management
- Keyword Tracking
- Google Analytics Integration
Pros
- Best value for money
- Comprehensive site audit
- Easy to use
Cons
- Not suitable for beginners
- Only 3 backlinks per day
Price
- Basic plan is free, but will get only 3 backlinks.
- Premium plan costs $50.00 per month
7. Seoreviewtool
If you want to keep track of a website’s profile, Seoreviewtool is a great tool to use. It provides crucial information about each produced link, such as the page rank. You can analyze where other players are receiving their backlinks to determine if there are any opportunities to improve your page’s search visibility.
Their simple Backlinks tool allows you to discover which pages connect to a given URL or domain. This is a quick and easy approach to viewing the backlinks of your competitors.
Backlinks may be simply filtered to show those from the last 24 hours to the last 5 years.
Features
- Keyword Tool
- Rank Checker
- Domain Authority Checker
- Website SEO Checker
- Duplicate Content Checker
Pros
- Simple to set up and utilize
- Provides insights that are generated automatically
Cons
- Because it only uses data from Google, it will not include results from other search engines such as Bing, Yahoo, or Youtube.
Price
Seoreviewtool is available for free in its simplest edition and you will get up to 100 backlinks
8. Monitor Backlinks
Monitor Backlinks is a useful tool for identifying the quality links of your competitors. The software can help you track and find your backlinks and keyword ranks automatically. Additionally, you will receive email notifications anytime you lose or win a link, as well as maintain track of your competitors’ keywords in order to outsmart them.
Backlink monitoring allows you to see which links give value to your domains and which ones devalue them. It also provides you with more effective SEO tactics for increasing traffic to your website. The Platform also includes important features and indicators that are connected with Google Analytics to make it easier to manage massive data sets in one location. It also uses data from a variety of sources, like magnificent and Moz.
Features
- SEO Auditing & Monitoring
- Keyword Research
- SERP Rank Tracking
- Competitor Analysis
Pros
- It’s simple to set up
- Monitor Backlinks is intuitive and straightforward to use
Cons
- Paying extra for more keywords and competition can be a tad overpriced for startups, freelancers, and SMEs.
Price
This is a SEO tool that lets you check any domain’s top 300 backlinks for free, then it charges $21 per month
9. Website SEO Checker
Website SEO Checker is a useful tool for detecting backlinks on your website and on the site of a rival.
It may find your or your competitor’s most powerful backlinks simply by putting in the website name, analyzing them using recognized metrics such as Citation Flow, Trust Flow, and others.
You can also sort your backlinks by whether they are new, Dofollow, lost, or deleted. This is especially useful if you want to keep a list of deleted or lost links on your site that you want to recover. It’s also a convenient way to see new backlinks as soon as they arrive.
Features
- SEO Checker
- Domain Authority Checker
- Plagiarism Checker
- Website Traffic Checker
- Keyword Density Checker
Pros
- Allows you to check the ranking of a website.
- You can keep an eye on the webpage.
- Check the effectiveness of SEO.
Cons
- The suggestions are technical and not particularly user-friendly. It’s difficult to change a negative situation into a positive one.
Price
Monthly plans start at $29.95. However, you may try it out for free for seven days and receive up to 50 backlinks.
10. The Hoth
The Hoth is a fantastic SEO tool that allows you to gather free information from a variety of websites. You may see all the links going to your site by typing the URL into the search box while using the backlinks checker tool. It’s easy to use, therefore it’s ideal for a newcomer looking to study competitors’ links.
Multiple checks on online connections and collected data can be done in an ordered datasheet.
External backlinks, anchors, keywords, raw reports, referring domains, rank reports, and other tabs are available in each report.
You can also sort the results to receive more particular information.
Features
- Conversion Rate Calculator.
- Domain Age Checker.
- Online Logo Maker.
- Pagespeed Checker.
- SSL Certificate Checker.
Pros
- It has a solid reputation for providing high-quality SEO and content marketing services.
- It offers SEO services for just about anything, including link building, guest posting, and on-page optimization.
- It provides tailored strategy promotions for each product.
Cons
- The HOTH products are costly.
- High-quality stuff isn’t free.
Price
- For each domain, you will receive up to 100 backlinks for free.
- Premium starts from $150 per month
11. Backlinktool.org
Backlinktool.org is a search engine optimization tool that can help you find backlinks to your website by searching the internet. It has a large database that allows it to provide better results.
Features
- Backlink Checker
- Broken Link
- Website Authority
- Keyword Generator
- YouTube Keyword Tool
- Amazon Keyword Tool
Pros
Out of those listed here, it has the most intuitive UI, making it accessible to anybody from a junior marketer to an SEO veteran.
Cons
Backlink database is limited to 3 requests
Price
It’s free
Which Backlink Checker Tool Is The Best?
Any of these backlink checkers could assist you in increasing the number of backlinks to your site and improving your search engine ranking. Some of them provide significantly more useful information than others.
Suitejar comes highly recommended. It is one of the most effective SEO techniques available, and it may help you expand your business.
We hope you learned something new about the top backlink checker tools from this article.
You might also be interested in our blog on The Ultimate Technical SEO Checklist for 2022!.