For those new to the world of SEO and digital marketing, an hreflang tag is a little like a country code. Using the Hreflang tag, it is possible to specify the language in which your linked content should be displayed. This allows you to create a “link farm” and get credit for your foreign language […]

Permalinks are one of the most overlooked parts of building a website. While you probably don’t think about them every day, keeping your site’s permalinks updated is vital to ensuring that you stay top-of-mind for search engines. Permalinks are URLs that will serve up a specific article on your site. If you have readers who […]

Imagine driving your car to a destination, only to find that the direction on the sign points to a dead end. It is really frustrating, right?  This is how many users feel when they click on a broken link. The same is true for bots that crawl your website. Although they don’t have feelings, they […]

You’ve just created your first website and are on the search engine results page (SERP) for the first time. You see a pattern of keywords or ‘tags’ related to your business, but you notice something missing — no one is linking to your site! You realize that amazing content is essential. That’s exactly where Anchor […]

A website breadcrumb is a list of links on the left or right-hand side of a website that direct the user to different pages on your site. Breadcrumbs allow you to easily navigate between different sections of a website. The goal of these features is to improve conversion rates by ensuring that consumers have a […]

Google has released a major update to their Helpful Content algorithm that is supposed to surface more helpful content across all of their platforms. So, what’s the big deal? Well, for starters, this update could mean better results for your search engine ranking when you’re looking for information or advice. Secondly, it could provide you […]

If you’re a business owner or marketing manager who needs to get your website top of mind, you should know the importance of off-page SEO. This comprehensive and in-depth guide covers everything from the best practices to ensure your website ranks higher in search results and goes into detail about how you can perform off-page […]

If you are new to the world of SEO and want to learn many ways to earn traffic through search engines then you will likely discover that getting your website listed as a Canonical Tag is one of the best ways. The reason it’s such a popular technique is because it gives Google an indication […]

Mastering SEO optimization can be complicated, especially if you’re just getting started. Luckily, choosing the best SEO tools is simple. There are many SEO tools that are available in the market and most of them are paid.  However, when you are just starting your SEO journey, using some paid tools might not be feasible.  Don’t […]

Word in the streets has been that you will now be able to link your Google Search Console with your GA4 (Google Analytics 4), and there is no need to worry about compatibility!  Google has initiated this new support to make it more user-friendly and comprehensive for users to understand the performance of their content […]