Every business wants their ROI to become more profitable. Increasing your marketing expenditure isn’t a smart move. Your sales and revenue may increase, but your net profit margin will remain the same. Conversion rate optimization is one proven method to gain higher revenues without expanding your budget. It is an activity of generating more number […]

Hard Work pays off– a common expression that reverbs everywhere we go. But it’s so far from the truth that the truth is a dot to it. A bull in a field does hard work but gets paid in hay(the bare minimum for the work it does). Ergo, the foundation of growth hacking strategies is […]

Let me ask you a simple question. Why do you buy a product from a particular brand? The answer usually revolves around the following reasons. You  – Trust the product – Believe in the product  – Like the product – Heard better about the product What if I say you can achieve all the above […]

Every business conduct market research before launching a product. Likewise, SEO analysts perform keyword research to identify the keyword gap in the search engine to maximize your organic reach.  It is essential to win your competitors in the SERPs and make your site visible in the first place. Keyword marketing is one of the best […]

For any online business or brand, it has become essential to show its online presence to drive organic sales. To make the most of it, you must push your website to rank higher through the best SEO practices and the right keyword usage. The work of an SEO analyst is ever-ending as search engines constantly […]

If you are a newcomer to the SEO industry, you might need to become more familiar with spam scores or penalties related to it.  Your website’s search engine rankings can be threatened by a number of factors. Having ‘spam backlinks’ on your website is one of the major concerns every professional should be concerned about. […]

Core Web Vitals is Google’s attempt to converge quality signal standards essential to delivering a great user experience. There are many tools to detect and measure website performance. It is important for businesses, marketers, and web developers to monitor the performance of their websites. Website owners shouldn’t have to be performance experts to understand how […]

Everything needs maintenance. Vehicles, gadgets…hell, even our body needs health checkups to stay fit and healthy. So, why would it be any different for websites?  I hear you.  That’s exactly why we do site audits. To search for errors, potential threats and eliminate them before they could affect the website and cripple it.  So, how […]

SEO is a fierce battleground, and it is essential to stay on top!  That is why some business leaders resort to black-hat SEO techniques to outperform their competitors.  When it comes to search engine marketing, generally, there are two ways in which marketers approach it: Black hat and white hat SEO.   In this article, we’ll […]

There are 1.98 billion websites and 83% of them are INACTIVE!   Remember the link you inserted in your blog post 2 years back? Are you sure that those links are still working? If not then we have some news (bad) for you!  Those inactive links are hampering your organic search results and are therefore called […]