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Optimize Your Website Performance: 7 SEO Analytics Tools in 2024

Jun 07, 2024 |   seo analytics tool

Using SEO analytics tools gives businesses an organic search advantage, resulting in a minimum 30% increase in traffic within six months. 

The good news is that we are blessed with many SEO analytics tools on the market, and it becomes difficult for anyone to decide which tool to use best. Here, these tools are important in that they prepare you for achieving the goal and provide the necessary real-time data to work on improving the SERP visibility of your website content. 

Here is a list of 7 SEO analytics tools that can help you with your SEO strategy. 

7 Best SEO Analytics Tools For Your Website

1. SuiteJar


SuiteJar is one of the best SEO analytics tools that offers the perfect solutions for your website. It will give you complete insights by crawling your website and analyzing every page for its associated issues. It has features like website auditor, competitive analysis, backlink checker, and keyword planner.

i. Easy Web Analytics

easy web analytics feature from suitejar

 The feature simplies all your analytics problem in your website. You can easily integrate your GA4 account into this feature and get all the insights at one place. This will help you in getting a clear idea of your marketing efforst and helps in optimizing them. 

ii. Keyword Planner

The keyword planner feature allows you to get the keyword volume, seo difficulty, CPC, and other keyword clusters.

suitejar keyword planner feature

You will get insights from more than 100 countries with this feature. Also, know whether the given keyword is growing and trending with the Suitejar keyword research tool

iii. First Page Ranker

suitejar first page ranker feature

This feature helps you rank on Google’s first page. You can analyze your site, and the feature will show all the existing content pieces that have the potential to rank. You will get insights that help you rank them on Google’s first page. 

iv. Competitor Analysis

 You will get complete insights into your competitors’ performance on your competitor’s website. 

suitejar competitor analysis feature

You will also get data about the DA, spam score, and estimated organic traffic of your competitor’s website. The further benefit of this feature is that you also get complete traffic, keywords, and backlinks with their traffic and backlink details. 

2. Ahrefs

Ahrefs home page

Ahrefs is a popular SEO tool for checking a website’s performance and assessing competitors’ performance. The tool provides features like site crawls, a keyword tool, and backlink analysis. The key feature of the Ahrefs tool is that it gives comprehensive reports on all aspects of backlinks pointing to the given site.

Suggested Read: 11 Best Ahrefs Alternatives (Free and Paid)

3. Google Analytics

Google Analytics home page

It is a free tool by Google that helps you track and analyze website traffic. It is helpful in developing an understanding of the people who visit your site, how they interact, and, essentially, engage with it. You can also get data on your target user engagement, time spent on the website, page views per session, and bounce rates. 

4. SEMrush

SEMrush home page

SEMrush is another popular seo tool. The tool focuses on keyword research, competitor analysis, and website optimization. It also allows you to analyze the site’s health, monitor social media, and analyze brands. But the pricing might be a concern for you, as it is higher compared to other SEO tools.

Suggested Read: 9 Best Alternatives to SEMrush in 2024

5. Moz

Moz Pro Home Page

Moz has a set of tools centered around SEO and the visibility of a site and a business in local search. It is famous for using its Domain Authority metric to estimate website authority and potential search engine rankings. The tool includes SEO keyword analysis, site reviews, and link detection. Their MozBar browser toolbar feature is quite valuable when it comes to real-time readings of any displayed page or SERP.

Also Read: Top 9 Moz Competitors & Alternatives 2024

6. Ubersuggest

Ubersuggest home page

Ubersuggest tool offers keyword suggestions, an analysis of the SERP, and an SEO audit of your website. The tool is very effective for small businesses or individuals who want to start off with SEO. It provides simple analysis results and recommendations of how web traffic and ranking can be increased.

7. Screaming Frog

Screaming Frog SEO Spider Home page

Screaming Frog is an SEO spider tool that is available for all types of businesses. It can crawl faster and effectively handle website auditing, making it a reliable website audit tool. You can use this tool to get detailed reports about all of your website’s critical features. It can scan thousands of pages to define possible enhancements in a website’s SEO code.


In conclusion, these are the seven  SEO analytics tools in 2024 for website optimization. Each tool has its own features, so you can choose which tool helps you in your SEO marketing strategy. If you decide to use free tools, you will be limited by the features of the tool – the amount of data it can handle can be a critical issue if you work with a big website. 

The SuiteJar SEO tool is an affordable one to enhance your SEO strategy and improve your site’s ranking.

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1. What are SEO analytics tools?

SEO analytics tools are designed to help you optimize your website for search engines. The tool provides you with data on keyword performance, backlink quality, competition analysis, and more.

2. How to analyze SEO?

Analyzing SEO involves reviewing keyword rankings, organic traffic, backlinks, and user engagement. There are tools like Google Analytics, SuiteJar, and Ahrefs for tracking these metrics. This allows you to identify trends and errors and optimize your strategies for better performance.

3. What is SEO data analytics?

SEO data analytics is collecting and analyzing website data related to your search engine performance. It thoroughly analyzes the traffic, conversion rates, and keyword rankings to enhance SEO.

4. Why is SEO analytics important?

SEO analytics helps you understand your SEO strategies. You can make decisions to improve your site’s ranking, increase traffic, and achieve better conversion rates.