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Best Affordable SEO Tools Every Startup Needs

Mar 25, 2024 |   7 Best Affordable SEO Tools Every Startup Needs

Now that your startup website is up and running, you’re eager to conquer the online world. And the most impactful approach is Search Engine Optimization (SEO).

You can cost-effectively achieve optimal results by implementing search engine optimization. SEO helps you be more visible and have a more substantial online presence to succeed today.

The process of starting a business can be challenging, especially with a limited budget.

So, if you’re considering investing in SEO, finding affordable SEO tools that fit your financial constraints is essential. While there are many options, balancing affordability with performance for your website is the real task. 

We’ve rounded up the top 9 budget-friendly SEO tools to leverage your SEO power. These tools help you be seen online and compete with big players in the digital world.

A Quick Overview Of Best Affordable SEO Tools

SEO Tool NamePrice [*Starts from]Free TrialFeatures
Suitejar$9 per month7 days free trialAll-in-one SEO suite for comprehensive analysis and optimization.
Serpstat$55 per month7 days free trialbest overall feature-rich, affordable SEO tool
Spyfu$33 per month30 days free trialEasy SEO spy tool for newbies
Screaming frog$259 per year*No free trialbest SEO audit & crawling tool
SE Ranking$31 per month14 days free trialUser-friendly SEO tools tailored for beginners and pros alike.
Ubersuggest$12 per month7 days free trialbest keyword research tool
Ahrefs$99 per monthNo free trialA powerful toolkit for backlink and keyword analysis.
Google Search ConsoleCompletely FreeFreeA free tool to monitor your website’s visibility in Google search results.
RankTracker$16 per month7 days free trialA SEO tool with focusing on keyword research and position tracking.

1. SuiteJar

SuiteJar Home Page

SuiteJar is one of the most affordable SEO and content analysis tools. It provides businesses of all sizes with a comprehensive suite of features, including a keyword planner, user-friendly website analytics, a broken link checker, and more. 

Using this complete SEO tool suite, you can crawl your entire website, identify errors, and gain actionable insights. SuiteJar has become a leading website analysis and keyword research tool in the industry.  

The main features that make it one of the top SEO tools are a First-page ranker, an easy web analytics tool, and an outdated page checker.

Key Features

  • First Page Ranker 

This helps you find webpages that have the potential to rank on Google’s first page. The tool, when integrated with GSC, provides actionable insights to optimize the web pages and help you increase the ranking possibilities. 

These insights include but are not limited to adding keywords, the internal links to add, and correcting tech SEO errors

  • Outdated Pages

This feature helps you find old content on your site. 

You can update or delete it to keep your website up-to-date. It maintains your content’s health and ensures it stays relevant.

  • Easy Web Analytics

This feature allows marketers to visualize all crucial GA4 metrics in one place. This infield view helps you get a clear idea of your marketing efforts and aids in improving them.

  • Keyword Planner 

This tool offers insights into keyword search volume, SEO difficulty, CPC, and keyword suggestions.

SuiteJar Pricing

SuiteJar Pricing page

SuiteJar provides a 7-day free trial, and its paid plans start from $9 per month. Get in touch with their team to learn more about their pricing.

2. Serpstat

serpstat homepage

Serpstat is another affordable SEO tool you can use. It offers a range of features, including keyword research, competitor analysis, backlink analysis, rank tracking, and site audit. Its user-friendly interface and strong analytical capabilities make it a valuable tool for businesses looking to enhance website visibility and drive more traffic.

Key Features

  • Competitor Analysis

This feature helps you identify your actual search competitors, providing insights into their traffic, visibility, backlinks, and various SEO metrics. Also, get keyword ideas from your competitors’ strategies and improve your PPC campaigns.

  • Site Audit

With Serpstat’s site audit feature, you can receive detailed insights about your website’s health and can make necessary steps to enhance its performance. You can schedule automatic checks, prioritize and fix technical SEO issues, and monitor your site’s performance progress over time.

Serpstat Pricing

serpstat pricing

3. Spyfu

spyfu homepage

SpyFu is an SEO tool that startups can use to significantly improve their marketing efforts. This tool provides insights into your competition’s strategies, keyword usage, and backlink sources. It also helps you analyze and outperform your competition in SEO.

Key Features

  • Keyword Research

Easily get your competitors’ PPC keywords, providing insights into their click volume and cost per keyword. SpyFu analyzes keyword ranking trends for any webpage or site, pinpointing what’s causing the fluctuations, whether algorithm changes or site optimizations.

  • Competitor Analysis

You can explore your competitors’ keywords, backlinks, and content strategies. It also allows you to track changes in rankings and content within your niche, monitor emerging competitors, and pinpoint types of keywords.

SpyFu Pricing

spyfu pricing

4. Screaming Frog


Screaming Frog is the ultimate technical SEO tool that guarantees to identify and fix any site errors, helping you easily enhance your search engine rankings. Improve your website by optimizing the title tags, fixing broken links, and more. It’s a user-friendly software that simplifies your SEO tasks.

Key Features

  • Audit Redirects

 The audit redirects feature helps you find temporary and permanent redirects. It also detects redirect chains and loops. You can easily audit a list of URLs with this feature.

  • Crawling & Indexing

 You can optimize your site effectively with this feature, which conducts a comprehensive crawl to uncover hidden opportunities and potential problems.

Screaming Frog Pricing

screaming frog pricing

5. SE Ranking

SE Ranking homepage

SE Ranking is an all-in-one SEO tool to help you achieve success in your SEO startegy. This platform has everything you need to make your website better. It helps you research keywords and check backlinks.

Key Features

  • Keyword Rank Tracker

The feature allows you to keep track of how your keywords rank across search engines. Stay informed about your website’s performance in any location, language, and device.

  • Competitor Research Tool 

This feature uncovers valuable insights into your competitor’s keyword strategies – both organic and paid search. Use competitor research tools to learn about their past Google Ads and stay ahead.

SE Ranking Pricing


6. Ubersuggest


Ubersuggest stands out as an affordable SEO tool packed with powerful features. It provides valuable insights into practical strategies for your market, helping you discover keyword ideas, monthly search volume, CPC, PPC competition, and SEO competition.

Key Features

  • Backlink Monitoring

It lets you track and monitor your website’s link profile and identify high-quality backlinks. You can use this tool to strategize and strengthen your backlink strategy.

  • Site Audit

The Ubersuggest website audit tool finds broken links, missing meta tags, and more. You can track changes over time and suggest improvements to maintain an SEO-friendly website.

Ubersuggest Pricing


7. Ahrefs

Ahrefs homepage

Ahrefs is a comprehensive SEO tool that provides a wide array of features to assist digital marketers and SEO professionals in optimizing their websites for search engines. With Ahrefs’ feature-rich suite, you can examine backlinks, keywords, competitor analysis, and rankings to improve the performance of your website.

Key Features

  • Backlink Analysis

Ahrefs offers a comprehensive backlink profile for any URL, detailing metrics like the number of backlinks, referring domains, and domain rating.

  • Keyword Research

Keywords Explorer shows search volume, keyword difficulty, related keyword ideas, and current ranking URLs for a given keyword.

Ahrefs Pricing


8. Google Search Console

Google Search Console is a free tool provided by Google that helps you with your SEO strategy. It offers complete insights into how your website performs in Google Search, highlighting traffic patterns and opportunities for optimization. Its user-friendly interface provides valuable data on search performance and can help enhance your website’s visibility in Google searches.

Key Features

  • Monitor Indexing and Crawling

This allows you to see how Google crawls and indexes your website’s content, ensuring that your site is appropriately recognized and displayed in search results.

  • Identify and Fix Errors

This tool helps identify issues that might affect your site’s performance in search results, such as crawl errors and provides recommendations on how to fix them.

  • Indexing of Pages

This option enables you to prompt Google to re-crawl and re-index pages that have been updated or changed, ensuring that the most current version of your site is reflected in search results.

  • Review Internal and External Links

Provides information about the links to and from your site, helping you understand your site’s link structure and the value it may be receiving from other sites.

Google Search Console Pricing

The tool is completely free.

9. RankTracker

RankTracker stands as an affordable solution for monitoring your keywords’ rankings across different websites and search engines. This tool enables you to track your keywords’ daily performance, analyze competitor strategies, and receive comprehensive reports. RankTracker is designed to boost your website’s SEO effectiveness and online presence.

Key Features

  • Keyword Finder

This tool simplifies the process of discovering relevant keywords related to your primary SEO keyword. It provides a list of associated keywords with search volumes and difficulty ratings so you can also understand potential keywords for optimization. 

  • SERP Checker

This feature is designed to identify competitors’ websites by offering insights into their SEO strategies. It provides an extensive dataset of backlinks and accurate keyword difficulty assessments.

  • Backlink Checker

 By entering any URL, you can examine its domain rating, URL rating, the total number of backlinks, the distribution of dofollow & nofollow links, and the first and last time each link was seen. 

RankTracker Pricing


SEO can be challenging and exciting for startups, especially those with a limited budget. Startups and SaaS businesses can save money using affordable SaaS SEO tools to build an online presence. 

Their affordability is essential, ensuring you can invest wisely without straining your financial resources. These SEO tools offer invaluable support for startups looking to optimize their websites, identify high-impact keywords, analyze competitors, and monitor their SEO progress. 

In the digital age, there are endless possibilities, and with the right strategies and tools for SEO, you can navigate this successfully.