What is spam score and what effect does it have on SEO? Dec 07, 2022 |  

If you are a newcomer to the SEO industry, you might need to become more familiar with spam scores or penalties related to it.  Your website’s search engine rankings can be threatened by a number of factors. Having ‘spam backlinks’ on your website is one of the major concerns every professional should be concerned about. […]

Core Web Vitals: What They Are & How to Improve Them Nov 25, 2022 |  

Core Web Vitals is Google’s attempt to converge quality signal standards essential to delivering a great user experience. There are many tools to detect and measure website performance. It is important for businesses, marketers, and web developers to monitor the performance of their websites. Website owners shouldn’t have to be performance experts to understand how […]

What Is Black Hat SEO And How To Avoid It Nov 10, 2022 |  

SEO is a fierce battleground, and it is essential to stay on top!  That is why some business leaders resort to black-hat SEO techniques to outperform their competitors.  When it comes to search engine marketing, generally, there are two ways in which marketers approach it: Black hat and white hat SEO.   In this article, we’ll […]

What is a permalink and Why do I need it? Oct 20, 2022 |  

Permalinks are one of the most overlooked parts of building a website. While you probably don’t think about them every day, keeping your site’s permalinks updated is vital to ensuring that you stay top-of-mind for search engines. Permalinks are URLs that will serve up a specific article on your site. If you have readers who […]

What Is Anchor Text? How to Optimise Your Anchor Text Strategy For SEO? Oct 06, 2022 |  

You’ve just created your first website and are on the search engine results page (SERP) for the first time. You see a pattern of keywords or ‘tags’ related to your business, but you notice something missing — no one is linking to your site! You realize that amazing content is essential. That’s exactly where Anchor […]

Google’s Helpful Content update is here- so what’s the big deal? Sep 01, 2022 |  

Google has released a major update to their Helpful Content algorithm that is supposed to surface more helpful content across all of their platforms. So, what’s the big deal? Well, for starters, this update could mean better results for your search engine ranking when you’re looking for information or advice. Secondly, it could provide you […]

14 Best Free SEO tools to Improve your Organic Traffic in 2022 Aug 18, 2022 |  

Mastering SEO optimization can be complicated, especially if you’re just getting started. Luckily, choosing the best SEO tools is simple. There are many SEO tools that are available in the market and most of them are paid.  However, when you are just starting your SEO journey, using some paid tools might not be feasible.  Don’t […]

What is Local SEO? The Complete Guide to Improve your Local Search in 2022 Feb 09, 2022 |  

Local SEO involves optimizing your company’s website so that it shows up higher in map listings on major search engines such as Google. As a result, when your local target audience searches for relevant terms, they are more likely to find your website. This involves including your company’s address and city name in the proper […]

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