Rank on Google's first page in 3 months
Measuring success is one of the crucial and challenging aspects when it comes to SEO. And SEO for SaaS isn’t any different.
If you are an SEO professional, it’s more likely that you have been asked at least once – how can you measure SEO success?
Yes, the ultimate way to measure is to track the organic conversions. But when clients ask for results after three or six months, you can’t actually promise there will be organic conversions. We know we can’t.
But there are other metrics that we can track during this time that measure the success of your implemented SaaS SEO strategy.
With that said, let’s jump straight into SaaS SEO metrics and KPIs you need to know and track.
The metrics you need to measure depend on the types of SEO strategy you are implementing. In some cases, you might start with a one-time SEO audit and on-page SEO, leaving off-page to start after creating all crucial content pieces. Therefore, you might not need to track metrics like backlinks and domain authority.
In some other cases, you might start with optimizing the website’s UI/UX design. Here, you might need to look into heatmaps and see if the changes have been productive or not.
In this blog, we will be discussing the metrics to track once you have implemented a comprehensive SaaS SEO strategy.
So, let’s get started.
Following are the key metrics we follow during the first 3 to six months after implementing the formulated SEO strategy.
Clicks and Impressions are two pivotal metrics for gauging the visibility and engagement of your SaaS business online.
Impressions represent the number of times a user sees your website in search engine results, signaling visibility. However, it doesn’t necessarily mean users visited your site.
Clicks, on the other hand, are counted when a user actually clicks on your website link from the search result. This metric indicates the level of engagement or interest users have toward your content or offerings.
Clicks indicate how many users actually visited your site, and impressions show how often your site appeared in search results.
Click-Through Rate (CTR) is a metric that calculates the percentage of users who have clicked on your website’s link compared to the total number of users who have viewed (impressions) your website’s link in search engine results.
CTR provides an indication of how well your keywords and meta descriptions are performing.
Tracking CTR is crucial as it helps you understand the effectiveness of your SEO efforts. A low CTR might indicate that your meta descriptions or headlines are not compelling enough to attract users to click through.
Organic Traffic refers to the number of visitors landing on your website as a result of unpaid (“organic”) search results.
Tracking organic traffic can provide insight into the effectiveness of your SaaS SEO strategies. An increasing trend in organic traffic suggests that your website’s visibility in search engine results is improving, and more users are finding your content during their online searches.
Keyword Rank Tracking is the process of monitoring how your website ranks for targeted keywords in search engine results. This practice provides insight into the effectiveness of your SEO strategies and content relevance.
Monitoring keyword ranks is essential for understanding your website’s visibility in relation to specific search terms. It allows you to see which keywords are performing well and which ones need more focus.
A high keyword ranking indicates that your website content is considered relevant and useful by search engines, thus increasing its chances of being found by users.
Continually incorporate new, relevant keywords into your content based on industry trends and user search intent.
Suggested Read: Top 10 Rank Tracking Tools
Bounce Rate is a metric that measures the percentage of visitors who land on your website and decide to leave without navigating to a second page.
Analyzing bounce rate is crucial for evaluating your SEO strategies’ effectiveness and providing meaningful, relevant content to your visitors. A high bounce rate could indicate issues with your website’s layout, user experience, or the quality or relevance of your content.
Page Load Time can be defined as the time it takes for a specific page on your website to fully load all its content.
Page load time is a critical factor affecting user experience and your website’s ranking in search engine results. A slow load time can frustrate visitors, leading them to abandon your site, increasing your bounce rate, and negatively impacting your SEO.
On the other hand, a fast-loading page can improve user engagement, increase page views, and contribute positively to your site’s SEO score.
Regularly test your website’s load time, especially after making changes or updates to your site, to ensure it remains optimal.
A Backlink Profile is the overall composition of inbound links directing to your website from external sources. This includes the total number of backlinks, the quality of the sites that link to you, their relevance to your industry or niche, and the anchor text used in those links.
The quality and relevance of your backlink profile greatly influence your website’s SEO performance.
High-quality backlinks from authoritative and relevant sources in your industry can significantly boost your website’s SEO. At the same time, a large number of low-quality or irrelevant backlinks can negatively impact your ranking.
On-page elements refer to the various components present on a webpage that can influence your website’s SEO performance. These include elements such as the title tag, meta description, URL structure, header tags (H1, H2, etc.), image alt text, and content.
The optimization of on-page elements is integral to effective SEO. Search Engines use these elements to understand the content of your webpage and rank it accordingly in search results.
For example, a well-crafted title tag and meta description can improve your web page’s click-through rate from search engine results pages.
While on-page elements are crucial, they should be optimized as part of a comprehensive, holistic SEO strategy.
Conversion rate refers to the percentage of website visitors who have completed an action or a goal out of the total number of visitors.
The conversion doesn’t necessarily have to be generating customers. It could be an increase in sign-ups or newsletter subscriptions.
It is crucial to understand how many visitors are converting into leads or customers to measure the effectiveness of SEO strategies.
Supposing a particular type of blog is generating sign-ups, you can understand what your potential customers are looking into. This could be anything from the focus niche to the content format.
Based on the data accumulated from monitoring these metrics, adjust the SEO strategy as needed. If certain keywords aren’t performing as expected, refine the targeting. If the conversion rate is low, optimize the landing pages.
Keeping a close eye on these metrics allows for proactive optimization, ensuring that the SEO strategy is always aligned with the overall business goals.
We also advise you to conduct an extensive SEO audit as well. Here’s something to help you with the purpose – Technical SEO for SaaS.
As your SEO strategies mature, the subsequent 6 months should focus on advanced optimization and expansion. Now that the foundation has been laid, it’s time to optimize for sustained growth and scalability.
Here are the advanced SaaS SEO KPIs and metrics to focus on in the next 6 months:
12 months into the SEO, it’s time to be serious. Track and compare the growth of organic leads generated. It’s most likely that you will see an increase in the leads generated. If not, it’s high time to reconsider the strategy you have put in place.
Now, the focus shifts more towards improving the quality of traffic and optimizing the user journey for conversions. Optimize your website to increase the possibilities of getting conversions by implementing proper CTAs and landing pages.
We started with a broader keyword strategy. After a year, it’s likely to see your users searching a particular set of keywords to reach your website. Identify those keywords and expand to become a niche expert.
Continual optimization of keywords is necessary for sustaining and improving rankings.
CAC is the average amount of money spent on acquiring a new customer. In contrast, LTV is the predicted net profit attributed to the entire future relationship with a customer.
These are crucial KPIs to determine the profitability and sustainability of the SEO strategy.
This involves analyzing how well your content is performing in terms of attracting, engaging, and retaining users. Metrics might include how long people stay on a page (dwell time), how many pages they visit, whether they share or comment on content, etc.
Understanding how users interact with your content helps in refining content strategy.
Here’s something to help you with writing SEO-focused content for your SaaS business.
Compare the backlink growth with previous data and see how much growth there has been in terms of acquiring quality backlinks.
Continual growth in the number and quality of backlinks is crucial for improving domain authority.
With Google’s increasing focus on user experience, optimizing Core Web Vitals is crucial.
ROI will help you evaluate the efficiency and profitability of your investment. Whereas the overall business impact helps you understand the holistic impact of your SEO efforts on business goals and objectives.
Assessing the overall impact of SEO on business goals is crucial for validating and scaling SEO efforts.
The insights derived from these metrics should be utilized for strategic refinement and scaling. Understand what is working and strengthen them to attract more qualified traffic.
To track the aforementioned SEO metrics and KPIs effectively, you can leverage a combination of analytic tools, SEO tools, and user experience monitoring tools. Here are some tools that can help in tracking these metrics efficiently:
Metrics Tracked: Organic traffic, User engagement, Content performance, Conversions, Page load time, keyword ranking, Backlink profile, Bounce rate, Avergae time spent, Website health [On-page and Tech SEO]
Usage – Ideal for businesses who are invested in scaling their SEO and Content Marketing efforts.
Take a look at some of the affordable SaaS SEO tools you can try out.
Metrics Tracked: Organic Traffic, User Engagement, Content Performance, Conversion Rate.
Usage: Ideal for monitoring user behavior, traffic sources, user demographics, and conversion data.
Metrics Tracked: Clicks, Impressions, CTR, Page Performance.
Usage: Excellent for monitoring how Googlebot views your site and optimizing visibility in Google search results.
Metrics Tracked: User Engagement, User Experience.
Usage: Useful for understanding user behavior through heatmaps, session recordings, and surveys.
Metrics Tracked: User Engagement, Conversion Rate Optimization.
Usage: Offers insights such as heatmaps, scrollmaps, referral maps, and user recordings to understand user behavior.
Metrics Tracked: Lead Generation, Conversion Rate, Customer Acquisition Cost.
Usage: Inbound marketing, sales, and CRM tools to help track leads, conversions, and customer interactions.
Staying on top of your SaaS SEO metrics is like having a roadmap to digital marketing success! By keeping a close eye on these metrics, you can understand what’s working and what’s not.️
Plus, focusing on user experience and engagement is a game-changer for your business’s growth and longevity!
Don’t worry; you won’t have to do it alone! Tools like SuiteJar and Google Analytics are like your digital sidekicks, making it super easy to track and understand these vital metrics.
Investing in these tools helps you create a better UX for your customers. Not only that, it also enables you to make data-driven decisions to improve website performance. Therefore, it’s time to embrace these robust tools and steer your business towards unprecedented growth.