Everything needs maintenance. Vehicles, gadgets…hell, even our body needs health checkups to stay fit and healthy. So, why would it be any different for websites?
I hear you.
That’s exactly why we do site audits. To search for errors, potential threats and eliminate them before they could affect the website and cripple it.
So, how do we do it? SEO audit tools.
In this blog, we will be discussing the 10 best SEO audit tools available in the market. Let’s dive in.
1. SuiteJar
Relatively new to the market, this free SEO audit tool is already making its presence known in the marketplace. The free tool provides you with a wide variety of features including keyword research, competitive analysis, tracking keyword ranking and more.
Key features
- Integration of GSC
- Plan your SEO strategies effectively with the in-built task manager
- Keep track of the keywords you want to rank for
- A detailed report of all the crawled pages on your website
- Can track the performance of the pages on both desktop and mobile
- Get a clear idea of your page speed, CLS, & LCP.
- Provides a detailed report on your website’s health, On-page and Technical SEO.
Pricing
It’s free. Yes, it is free of cost. All you have to do is to sign up.
2. SEMrush
Founded – 2012
One of the most widely used SEO tools around the world and my personal favorite. It has above 40 intel tools to help a digital marketer with everything. From keyword research and competitor research to content optimisation and social monitoring it’s rich in features.
But one of the biggest cons of having it is the cost. It’s relatively costlier and lately they have made certain features like top ranking pages locked away even with a paid subscription.
Key features
- Can check over 130 common website issues
- Help generate a detailed report on your site’s crawlability
- The “Log File Analyzer” tool will help you understand how accessible your site is for the bots and search engines.
- Provide a comprehensive report on average page load speed, large HTML files, etc.
- Emphasize your site’s health by segmenting findings into 3
- Errors
- Warnings
- And notices
- Provide insight into your website’s internal links, local content ideas, trending topics and so on.
- Detailed thematic report on your website’s tech SEO health.
Pricing
The tool is not entirely free but it provides a 7-day free trial. You can check out the pricing plans from the image given below.
3. Screaming Frog
Founded – 2010
Screaming frog simply said is more than just a tool but an SEO agency based in the UK. They have had many success stories with clients across the globe and have used their expertise to create their own SEO tool.
Their SEO Spider feature helps audit your website along with a collection of user guides to help you perform the audit seamlessly.
Key features
- Generate XML sitemaps
- Has the option to integrate your Google Analytics, Google Search Console and Page Speed Insight to the tool.
- You can extract HTML data from your web page using X path/CSS path/regex.
- You can schedule your crawling and even have the report export automatically to a location of your choosing.
- Find all the broken links and permanent/temporary redirects on your website.
- The tool also shows you the URLs which are blocked by robot.txt, meta robots/ X-robot tags directives.
Pricing
It comes with both free and paid versions. The free version of course lacks some of the major features, as you can see yourself from the image given below, and is only free for a year.
You can check out their pricing and plans here.
4. Ahrefs
Founded – 2011
A fit competition for SEMrush to become the best SEO audit tool. The user interface is pretty basic and is easy to navigate through. The tool apart from providing an SEO audit allows you to explore keywords, backlink gaps, rank tracking and more.
Key features
- Allows us to schedule crawling of your website daily, weekly or monthly.
- Automatically detects over 100 SEO issues both technical and on-page.
- Crawlability into both the mobile and desktop versions of your site.
- Offers insight into how to solve issues in your website, sparing you from a visit to Google.
- Provides you with JS-generated content on any of your web pages.
- Real-time crawl log is available too.
Pricing
Though they don’t have free trials anymore, they provide their Ahrefs webmaster tools for free. Also, you can check out Ahrefs features for $7 a week for all plans and also, a 30-day free trial for their enterprise plan.
You can also get an additional 2 months if you are paying annually, which is best only if you are sure to be using it for a longer term. Check out the plans and pricing here.
5. Oncrawl
Founded – 2013
As their motto says, the tool can help you make smarter SEO decisions. They focus on providing solutions for advanced tech SEO and data analytics. And one of their most attractive features will be how the tool can demonstrate the ROI of the SEO strategies implemented.
Key features
- Inrank feature of the tool provides you with a clear insight into your website’s internal linking.
- Renders a clear & detailed report on the content duplication in your website.
- Easy optimisation of your SEO process
- Provides you with insight into your site’s performance, architecture and more.
- Help you measure the impact of SEO strategies by demonstrating the ROI.
- Shows all the HTML tag issues including but not limited to image alt, heading tags and title.
- Thematic representation of web pages, their average load time and page size [KB].
- Offers insight into the ranking factor that influences your website’s crawlability.
Pricing
They offer a 14-day free trial. You check their paid plans from the image given below. Click here if you want to know more.
6. Lumar (Deepcrawl)
Founder – 2010
Deepcrawl rebranded itself as Lumar in collaboration with Verve, a branding agency to empower businesses with high digital excellence.
Lumar, with its SEO analytics hub, is the next on the list for our best SEO audit tool. You can spy on your competitors, access your site’s architecture, create new SEO strategies & migrate existing ones and more.
Key features
- Their SEO monitor hub provides a clear-cut view into the most critical sections of your website to work on.
- SEO automation hub helps prevent any SEO errors from being released.
- Performs QA analysis of all SEO codes before publishing.
- Crawl up to 10 million URLs and billions of links.
- Availability of scheduling crawls.
- Allows you to set up task management modules to manage SEO issues and workload effectively.
- Will help you manage eCommerce product pages through special audits.
Pricing
They are not as open as other tools with their pricing. You can always contact them with your requirements and the price will be provided to you directly according to the work needed.
7. SERanking
Founded – 2013
This is yet another all-in-one SEO tool for digital marketers. The to-do-list feature in the tool helps the user step-by-step in implementing marketing plans, which includes optimizing your website for On-page, off-page, mobile, social media and more. It also has a custom option to add your goal as well.
Key features
- Generate sitemap of your website
- Graphical representation of your website’s user experience metrics and its score.
- Shows the list of pages indexed by not only Google, but also Yahoo! And Bing.
- Reports on the UX of your website on both desktop and mobile
- Provide a clear-cut idea of your website’s security, the status of HTML tags and crawlability.
- The data comparison feature in it allows you to compare with your previous audit data.
Pricing
The tool is actually available free with up to 5000 web page crawling and limited accessibility to wider features. They also allow a 14-day free trial for their pricing plans, which you can refer to from the image given below. Click here for more
8. Site checker Pro
Founded – 2016
Yet another one in the run for the best SEO audit tool. The tools provide you with a perfect analysis of your website’s tech SEO and also, provide guides to help you resolve the issues that may arise.
The tool also allows you to integrate your google analytics and search console with it.
Key features
- Faster crawling with crawling 300 web pages in under 2 minutes.
- They leverage GA & GSC to provide insights on which content can bring in more traffic.
- It will detect the sitemap automatically [also provides an option to add it manually].
- Based on the performance the tool will update a to-do list for you to improve it.
- Shows page with no Google tag manager code.
Pricing
Allows a 7-day free trial with a crawl limit of 900 web pages. You can see their pricing plans from the image given below.
9. Google Search Console
Google’s Webmaster tool officially got a makeover in the year 2015 as Google Search Console and has ever since been used by everyone. It’s not like the conventional tools we have discussed here but an effective one nonetheless.
Key features
- Help diagnose the most common technical SEO issues.
- Detailed report on the crawled pages on your website.
- A new update recently came in helping you with crawling the web pages with the video contents.
- The Core Web Vitals provide insight into your web pages’ performance based on real-time data.
- The URL inspection feature allows you to focus on a web page’s performance of an indexed page and check whether a URL might be indexable.
Pricing
It’s Completely free. If you are thinking of setting up a Search Console account for your business, then here is a guide to help you with that.
10. Ubersuggest
Founded – 2010
From the infamous Niel Patel comes Ubersuggest. The tool has a wide variety of options from keyword research, competitive analysis, backlink analysis, rank tracking, etc. And the SEO Analyzer feature in it is one of the best SEO audit tools present.
Key features
- Better user interface
- Offers detailed report on site’s health and how-to guide’s to rectify the errors found.
- Offers the page speed of your web pages.
- Insights into pages with low word count.
- Depicts the interactivity of your web page.
Pricing
The tool is free but the features available are limited and can only be used for 3 queries per day. So, if you are using it wisely, they do offer a 7-day free trial and their pricing plans are as follows.
Takeaway
Your requirements differ from the business you are running. You may have just started your business or are thinking of scaling or perhaps you have already reached the enterprise level and are trying to solidify your position by leveraging digital marketing.
Whatever may be the case I personally suggest you carefully scrutinize the tools I have listed here for you and choose one that is perfect for you.
If you ask me, then I would suggest those who are scaling up to choose SEMrush, Ahrefs, Oncrawl or Screaming fog. And for startups Suitejar, Ubersuggest or Deepcrawl.
PS – Google Search Console is a must no matter the type of business stage you are in as it’s not only free but also provides some deeper insights into how your website is fairing in Google.
Hope this was helpful. Please share your thoughts on this and also, comment if you have found any other SEO audit tools helpful. And check out our free tool.