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9 Best Link Building Tools For SEO

Jan 02, 2024 |   Best Link Building Tools

Link building is an essential strategy in the world of SEO. 

It helps your website become more visible and trusted online. By getting quality links from other sites, you boost your rankings on search engines and attract more visitors naturally. 

And remember that not all links are created equal. 

However, it’s essential to understand that not all links are equal. With today’s advanced algorithms, search engines can easily distinguish high-quality links from spam. This reality makes adopting a strategic link-building approach more critical than ever.

The real challenge lies in creating quality backlinks.

This task requires identifying and connecting with reputable, authoritative websites, which demands time and effort. This is where the power of link-building tools comes into play. These tools simplify and enhance link-building, making your efforts more accessible and impactful.

In this blog post, we will look at nine of the best link-building tools. We’ll discuss their main features and how they can help improve your website’s SEO. 

Best Link Building Tools in 2024

If you’re looking to discover new link-building opportunities, you’ll need the right tools. Link building becomes effortless with these tools that offer unique features to supercharge your website’s performance.

Here’s a look at the top 9 SEO link-building tools that stand out.

1. SuiteJar

SuiteJar Home Page

SuiteJar  is one of the best link-building tools that offers essential tools for your link-building efforts. The tool provides various features, including a backlink checker, easy website audit, and competitor analysis.

Upload any competitor’s website link in Suitejar, and you’ll get a complete list of their backlinks. You can also access all the metrics you require for your backlinking strategy. Monitor the total number of backlinks, source URLs, anchor text, target URLs, and even their initial and latest appearances on your site. 

This detailed analysis equips you with the knowledge to strategize effectively for a strong link profile. The tool is user-friendly and offers many other features beyond just checking backlinks.

Key Features

  • Easy Web Analytics: 

This feature allows you to gather and visualize all your critical GA4 data in one place. Website data can be analyzed to develop strategies for improving website performance.

  • Competitor Analysis:

The feature provides a complete analysis of your competitors’ websites. Get metrics like DA, spam score, organic traffic, and insights into keywords and backlinks.

  • Broken link checker: 

The broken link checker feature helps you identify broken links on your website. It provides you with the total number of links and broken links. Also, it includes the broken link’s type, source URL, and error. 


SuiteJar pricing page

SuiteJar is available at a starting price of $9 per month, with various pricing plans to choose from.

Explore New Link Building Opportunities With SuiteJar!

2. SEMrush


SEMrush is a widely used link-building tool to enhance their website’s authority and visibility. It simplifies the link-building process, offering valuable insights for effective SEO strategies. 

However, due to their higher/more expensive pricing, more and more people are looking into affordable SEMrush alternatives.

Key Features

  • Backlink Audit:

This feature enables users to analyze and manage their backlink profiles effectively. You can identify toxic backlinks, find new opportunities, and strengthen your site’s credibility.

  • Link Building: 

Discover relevant prospects and manage your outreach campaigns. Also, build high-quality backlinks to boost your website’s SEO performance.

  • Competitor Analysis: 

Understand your competitors’ link-building strategies through this feature. Identify valuable backlink opportunities and refine your strategy for optimal results.


SEMrush pricing page

The pricing for SEMrush starts at $129, and other pricing packages are also available.

3. Moz


Moz is a widely used link-building tool that aids digital marketers in optimizing their link profiles for improved rankings. With a user-friendly interface and robust features, Moz is a go-to choice for link-building strategies. 

Key Features

  • Link Explorer: 

It comprehensively analyzes backlinks, helping users gain insights into their link profiles. And you can identify new opportunities and areas of improvement.

  • Site Crawl:

Identify and fix common technical SEO problems that affect your site’s traffic and ranking. Moz Pro monitors issues like broken redirects and missing title tags for you.

  • Keyword Research:

Keyword Explorer streamlines your website workflow. It improves how you find and prioritize the types of keywords to target in less time. 


Moz pricing page

The pricing for Moz starts at $99, and there are many packages, like medium, large, and premium.

You can also check out some budget-friendly alternatives to Moz that offer similar benefits.

4. Ahrefs

Ahrefs homepage

Ahrefs provides a comprehensive backlink analysis tool featuring a user-friendly interface and an extensive database.  It offers multiple filters and a backlink comparison feature, making it easier to identify link-building opportunities.

Key Features

  • Site Explorer:

Obtain valuable information about the link-building strategies used by your competitors. They also discover new opportunities and strengthen their link profile.

  • Content Explorer:

Identify popular topics in your niche and analyze top-performing content. You can strategize your link-building efforts based on proven content ideas.

  • Broken Link Checker:

This feature helps users identify broken links on their website. You can find and fix broken links, improve user experience, and ensure a healthy link profile.



Ahrefs SEO tool pricing starts at $99, and standard and advanced enterprise packages are also available.

Also Read: Best Ahrefs Alternatives 

5. Ubersuggest

 Ubersuggest home page

Ubersuggest, an all-in-one SEO tool, extends its functionality to effective link-building strategies. With a user-friendly interface, the tool enhances your website’s backlink profile.

Key Features

  • Backlink Analysis: 

This feature helps to understand their link profile and explore potential link-building opportunities.

  • Competitor Research:

This feature helps you to identify successful link-building strategies in your niche. Analyze competitor backlinks and refine your approach to stay ahead in the link-building game.

  • Keyword-Specific Backlinks:

This feature helps tailor your link-building efforts to target keywords. Ensuring a more strategic and relevant approach to building a solid link profile.


Ubersuggest pricing page

Ubersuggest offers pricing starting at $20, with individual packages at $12 and enterprise packages at $40.

6. Buzzstream

BuzzStream Home page

If you are looking to streamline your digital PR and link-building efforts, Buzzstream is the go-to tool for you. It simplifies these processes, leading to improved outcomes. With its streamlined prospect research and link monitoring features, Buzzstream enhances your outreach efforts.

Key Features

  • Contact Database: 

Effortlessly find the contact lists for your campaign by sorting and filtering your database. Schedule your outreach message at the perfect time. 

  • Email Outreach: 

Create and track outreach campaigns, automate follow-ups, and maintain organized communication threads. Ensure a systematic approach to building high-quality backlinks.

  • Link Building Reports: 

Gain access to accurate data for informed decision-making. Customize reports and widgets to obtain the most valuable data and visualizations for your team’s needs.


Buzzstream pricing page

The pricing plans begin at $24 monthly. Also, additional options include growth, professional, and custom packages.

7. Buzzsumo

BuzzSumo Home Page

The Buzzsumo tool is a perfect option for finding relevant, high-quality content. By entering a topic or keyword, you can discover the top-performing content in your niche. The platform merges content insights with outreach capabilities for a comprehensive link-building strategy.

Key Features

  • Content Discovery: 

This feature excels in content discovery, allowing users to find popular topics and trending articles. Identify shareable content and leverage it as a foundation for building high-quality backlinks.

  • Influencer Identification: 

This feature lets you discover and connect with influencers in your niche. Build relationships with influencers to enhance your link-building outreach and content reach.

  • Backlink Tracking: 

It provides backlink tracking tools to monitor the performance of your link-building efforts. Analyze the success of your campaigns, track link placements, and refine your strategy based on real-time data.


Buzzsumo pricing page

Buzzsumo pricing begins at $199 per month, and the tool offers additional pricing packages to suit different needs.

8. Majestic

Majestic home page

Majestic is known for its effectiveness in enhancing the link profiles of websites. This tool provides digital marketers with extensive insights into backlink profiles and website authority, making it invaluable for understanding effective link-building strategies. Its valuable features are highly recommended for implementation.

Key Features

  • Site Explorer: 

This feature provides a detailed analysis of backlinks, anchor texts, and referring domains. It helps users understand the link landscape of any website. 

  • Clique Hunter: 

This feature identifies groups of websites that frequently link to each other. This assists marketers in discovering relevant link-building opportunities within specific industry clusters.

  • Link Context:

 It distinguishes between links within the main content, forums, and other contexts. And it provides a nuanced understanding of the link profile’s strength and relevance.


majestic pricing page

The pricing starts at $49 monthly; other packages are also available.

9. Pitchbox

 Pitchbox home page

Pitchbox stands out as a comprehensive link-building tool to streamline outreach efforts. It combines automation with personalized communication, making the link-building process efficient and effective.

Key Features

  • Automated Outreach:

You can automate outreach campaigns, allowing users to send personalized emails at scale. At the same time, they are ensuring that outreach efforts remain targeted and tailored to specific audiences.

  • Campaign Management:

Campaign management capabilities allow users to organize and track outreach campaigns seamlessly. Users can monitor progress, analyze responses, and adjust strategies for optimal link-building outcomes.

  • SEO Email Client:

Effortlessly manage communication among multiple clients, email accounts, and projects. You can collaborate with your team and utilize your favorite SEO metrics.


 Pitchbox pricing page

The pricing starts at $495 monthly, and they have an enterprise package for $1350 monthly.


To wrap it up, link building is super important for SEO, and having the right tools can make things way easier. We have explored the industry’s best link-building tools that offer a range of features and pricing options to cater to different needs and budgets. Whether you are a seasoned SEO professional or just starting, remember that the quality of your tools can significantly impact your success.

If you’re looking for a well-thought-out and strategic approach to link building, consider trying SuiteJar. It’s an affordable SEO tool that provides all your essential features.

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