10 Best SEO Content Analysis Tools for You

Did you know that businesses that prioritize blogging are 13 times more likely to see positive ROI? 

This doesn’t mean simply publishing random content every day is gonna bring you ROI. No. Investing in proper content strategy coupled with SEO is the best way forward. 

But how can you know the strategy you put in place is working? How to ensure that you are indeed focusing on your target audience? 

That’s why it’s important to invest in the right tools to help you analyze and optimize your website’s content for SEO.

In this blog, we’ll discuss the 10 best SEO content analysis tools for 2024. We’ll be providing an overview of each tool, including its key features and pricing, so you can make an informed decision when it comes to choosing the right tool for your business.

So, let’s dive in and explore.

Factors to Consider While Choosing the Right Content Analysis Tool for SEO 

Choosing the right website content analysis tool is crucial for businesses looking to improve their online visibility and drive traffic to their website. With so many tools available in the market, it can be overwhelming to select the right one. 

Here are some factors that businesses should consider when choosing an SEO content analysis tool:

Budget 

Cost is a major factor when it comes to choosing an SEO content analysis tool. Some tools are expensive, while others offer more affordable pricing plans. Businesses need to assess their budget and choose a tool that offers the features they need at a price they can afford.

Features

Different SEO content analysis tools come with different features. Businesses should assess their needs and choose a tool that offers the required features to meet their specific goals. Using an efficient website content analysis tool with excellent features will provide you with better results. Some common features include keyword analysis, backlink analysis, competitor analysis, content optimization, and technical SEO analysis. 

Ease of Use

Businesses should choose a tool that is easy to use and understand. The tool should have a user-friendly interface and offer clear instructions on how to use its features. It should also provide easy-to-understand reports that any non-technical users can interpret.

Customer Support

Good customer support is essential when it comes to any tool. Businesses should choose a tool that offers reliable customer support to address any issues or questions that may arise. The tool should offer support through multiple channels like email, chat, and phone.

By considering these factors, businesses can select an SEO content analysis tool that meets their specific needs and helps them achieve their SEO goals.

Comparison of SEO Content Analysis Tools

Tool Name	Key Features	Pricing
SuiteJar	First-Page Ranker, Easy Web Analytics, Outdated Pages, Website Auditor	Starts at $9 per month
SEMrush	SEO content template, SEO writing assistant, On-page SEO checker	Starts at $119.95/month
Ahrefs	Content Gap Analysis, SEO toolbar, Keyword explorer	Starts at $99/month
SurferSEO	Keyword Surfer, Content Editor, SERP Analyzer	Starts at $49/month
Clearscope	Content marketing metrics, Competitive analysis,	Starts at $170/month
Google Search Console	URL inspection, Status reports, Check mobile friendliness	Free
Google Analytics	Customer journey insights, Conversion tracking, Finding traffic sources	Free
MarketMuse	Content gap analyzer, Content optimization	Starts from $149
SE Ranking	Keyword Rank Tracker, Content Marketing Research Tools, Backlink Monitoring, Competitor Research	Starts at $44

Top 10 SEO content analysis tools in the market

In this section, we will discuss the top 10 SEO content analysis tools in the market that can help businesses boost their website traffic and improve their online visibility. 

Let’s dive in!

1. SuiteJar

Developed by a growth marketing company, SuiteJar is an SEO and content marketing tool purpose-built for improving your online marketing strategies. Its superfast website auditor crawls your entire website to asses the website’s health. It not only points out the errors but also provides actionable insights on improving them. 

Its keyword planner provides both CPC and paid difficulty of keywords offering better insights into the keyword’s performance in campaigns. This helps performance marketers run more effective ad campaigns.

But what makes this tool the best SEO content analysis tool is three key features. Let’s have a look at them. 

Key Features

• First-Page Ranker

This is one of a kind feature that focuses on improving outdated content and ranking them on SERP results.

The feature analyzes and lists all the outdated content. The list will be prioritized with the content that has more potential of ranking when updated to the least. Upon integration with GSC, the features do a deeper analysis and provide actionable insights on how to update the old content. 

The insights suggest the keywords added, backlinks to get, errors such as heading and Alt tag to correct, and more. Doing so, the feature assures an increased likelihood for the content to rank in the SERP results. 

• Outdated Pages

This is a free and simpler version of the First-page ranker feature. It analyzes the webpage content to identify pages with outdated content. It doesn’t require integration with GSC or any other tools and can help you update your website content.

• Easy Web Analytics

Google Analytics is one tool every business use to identify how their content and SEO efforts work. But the new version of GA, which is the GA4, is a tough tool to use and analyze your efforts.

This is where SuiteJar’s Easy Web Analytics comes into play.  By integrating your GA account with SuiteJar, you can visualize all your crucial data at a glance. 

With this feature, you can easily track all your essential data and make necessary improvements to yield better results.  

Pricing

SuiteJar offers a free version and a 14-day trial for its paid plans. The pricing starts at just $9 per month.

2. SEMrush

As a popular SEO tool, SEMrush offers a separate content analysis feature called Content Audit Tool – which helps you analyze your content. This will give metrics like shares, sessions, content length, content update date, and bounce rate. 

SEMrush’s content analyzer is available only with top-tier pricing plans, which makes it costly. 

Key Features

• SEO Content Template 

This helps users create optimized content that ranks higher in search engines. The template provides recommendations for relevant keywords, text length, readability, and other on-page SEO factors that can help boost your content’s performance.

• SEO Writing Assistant

This tool helps users optimize their content in real time by providing recommendations on content structure, tone, and suggested keywords. By following these recommendations, businesses can ensure their content is optimized for search engines while still engaging their audience. This helps in optimizing the content according to the user’s intent. It can be used as an extension in Google Docs or WordPress. 

• On-page SEO checker 

This tool scans your website and identifies any technical SEO issues that may be holding back your rankings. By fixing these issues, you can improve your website’s overall SEO performance and boost your visibility in search results.

Pricing 

SEMrush offers three different pricing plans, ranging from the Pro plan at $119.95 per month to the Business plan at $449.95 per month. 

If you are finding the pricing very, here are some SEMrush alternatives you can try out. 

3. Ahrefs

Ahrefs is a popular and comprehensive SEO tool that offers a wide range of features to help businesses improve their website performance. It provides an in-depth analysis of website traffic, backlinks, keywords, and content. 

Let’s take a closer look at how it can help in SEO content analysis.

Key Features

• Content Gap Analysis

Ahrefs allows users to find gaps in their content compared to their competitors. This feature helps businesses to create content that can outrank their competitors in search engine results pages (SERPs).

• SEO Toolbar

Ahrefs provides a free SEO toolbar that helps businesses to analyze the SEO metrics of any website they visit. This feature can help businesses quickly assess the strengths and weaknesses of their competitors’ websites.

• Keyword Explorer 

Ahrefs’ keyword explorer is a powerful tool that allows users to find new keyword opportunities, analyze their competitors’ keywords, and track their own keyword rankings over time.

Pricing

Ahrefs offers a 7-day trial for $7. Their pricing starts at $99 per month.

Suggested Read: Top 7 Free and Paid Ahrefs Alternatives

4. SurferSEO

If you’re looking for an SEO content analysis tool that provides detailed recommendations for optimizing your content, Surfer SEO is definitely worth considering. This tool has been gaining popularity among SEO professionals due to its advanced features and user-friendly interface.

Key features

• Keyword Surfer

Allows you to perform keyword research, analyze search volume, and identify related terms for your target keywords.

• Content Editor

Analyzes your content against top-ranking pages for the same keyword and provides suggestions for optimizing your content to improve its relevance and rankings.

• SERP Analyzer 

Gives you insights into the top-ranking pages for your target keyword, including their word count, backlink profile, and other important metrics.

Pricing

Surfer SEO basic plan starts from $49/month.

5. Clearscope

Clearscope is an AI-powered content optimization tool that helps businesses create high-quality, SEO-friendly content. It analyzes the top-performing content for a target keyword and provides recommendations to improve the content’s relevancy and clarity. Clearscope’s platform integrates with WordPress and Google Docs, making it easy to optimize your content as you write. 

Following are some features that made the tool to this list of best SEO content analysis tools. 

Key features

• Content marketing metrics

The tool provides insights into content performance, including page views, engagement, and organic traffic.

• Competitive analysis for target keywords

Clearscope identifies the top-performing content for your target keywords and provides recommendations for improvement.

Clearscope’s platform also includes a real-time editor that highlights key SEO metrics, including keyword usage, readability, and topic relevance. The editor helps writers optimize their content as they write, making it easy to create high-quality, SEO-friendly content.

Pricing

Clearscope’s pricing starts at $170 per month. Custom pricing is available for larger businesses and agencies.

6. MOZ Pro

Moz Pro is a popular all-in-one SEO tool that helps businesses improve their online visibility and search engine rankings. It offers a range of features that can help businesses optimize their content for search engines and drive more traffic to their websites.

Key Features

• Weekly Crawls 

Moz Pro crawls your website every week to identify any technical SEO issues that might be affecting your rankings. This helps you stay on top of any issues and fix them quickly.

• Competitor Tracking

With Moz Pro, you can keep an eye on your competitors’ SEO strategies and monitor their search engine rankings. This allows you to identify gaps in your own strategy and find new opportunities to improve your rankings.

• Keyword Explorer 

Moz Pro’s Keyword Explorer helps you find the best keywords for your content and identify new keyword opportunities. You can also track your keyword rankings over time to see how your content is performing in search results.

Pricing

Moz offers a 30-day free trial for all their paid plans. The pricing starts at $99/month. If MOZ doesn’t cut to be an ideal SEO content analysis tool for you, here are some MOZ alternatives and competitors you can look into.

7. Google Search Console

When it comes to website content analysis, Google Search Console is a must-have tool in your arsenal. This free tool from Google provides valuable insights into your website’s performance and can help you identify issues that may be impacting your search engine rankings.

Key Features

• URL inspection

With Google Search Console, you can check the indexing status of your website’s pages and submit new pages for indexing. You can also see which pages have been crawled and indexed by Google.

• Status reports

Google Search Console provides detailed reports on your website’s performance, including clicks, impressions, and average click-through rates. You can also see which search queries are driving traffic to your site.

• Check mobile friendliness

With more people accessing websites on mobile devices, it’s essential to ensure that your site is mobile-friendly. Google Search Console provides a mobile usability report highlighting issues that could affect the user experience on mobile devices.

Pricing

Google Search Console is completely free to use, making it an essential tool for businesses of all sizes.

8. Google Analytics

Google Analytics is a free web analytics tool that tracks and reports website traffic. It provides valuable insights into user behavior, helping businesses to make data-driven decisions to improve their online presence. Let’s take a closer look at some of the key features of Google Analytics and see how it can help with SEO content analysis.

Key Features

• Customer journey insights

Google Analytics allows you to track how users interact with your website, from the first visit to the final purchase. It provides insights into user behavior, including where users come from, how long they stay on your website, and what pages they visit.

• Conversion rates 

Google Analytics helps you measure the effectiveness of your website by tracking your conversion rates. This includes how many users convert into customers or complete a desired action on your website, such as filling out a contact form or making a purchase.

• Find traffic sources

Google Analytics allows you to track where your website traffic is coming from, such as organic search, paid search, social media, or referral traffic. This helps you understand which marketing channels drive the most traffic to your website.

Pricing

Google Analytics is a free tool that can be used by anyone with a Google account. However, businesses may need to invest in additional features or integrations for more advanced insights.

9. MarketMuse

MarketMuse is an AI-driven content planning and optimization platform that helps businesses create high-quality content that is optimized for search engines. It is a great tool for content strategists, writers, and SEO professionals looking to improve their content’s relevance and performance.

Key features

• Find content gap 

MarketMuse uses AI algorithms to identify content gaps and opportunities, helping you to identify topics that are not yet covered in your industry or on your website. This can help you create content that is more relevant to your audience and stands out from your competitors.

• Content optimization 

MarketMuse provides recommendations for improving your content’s relevance and performance based on a thorough analysis of your content and your target keywords. It can suggest improvements in keyword usage, topic coverage, content structure, and more, helping you to create more effective content in attracting and engaging your audience.

Pricing

MarketMuse pricing plans start at $149 per month. They also have custom plans for enterprises. 

10. SE Ranking

SE Ranking is a full-featured SEO platform focused on rank tracking. While rank tracking doesn’t directly identify content issues, it gives you valuable insight into how your content is doing. This makes it an excellent starting point for audits and prioritizing improvement areas.

Key Features

• Keyword Rank Tracker

You can check your site’s rank in the SERPs for all your target keywords for up to 100 locations per project with SE Ranking’s Keyword Rank Tracker. Track your and your clients’ keyword positions accurately across all major search engines.

• Content Marketing Research Tools:

With this feature, you can streamline content creation by assisting at every stage – from finding topics to reviewing finished texts. It provides more data to make informed decisions about content.

• Backlink Monitoring

The Backlink checker analyzes backlinks of any domain, enabling you to formulate a strategy based on the results. It offers in-depth backlink analysis to support effective link-building strategies.

• Competitor Research

This feature allows you to analyze your and your clients’ websites, giving you valuable insights. You can identify your competitors’ keywords, analyze their SEO metrics, and compare them with yours.

Pricing

Three pricing tiers are available for the SE Ranking tool. The essential plan is $44/month, the pro plan is $87/month, and the business plan is $191/month.

Takeaway 

In conclusion, choosing the right SEO content analysis tool is crucial for businesses looking to improve their website’s performance. By analyzing content, businesses can identify gaps in their SEO strategy, optimize their content for search engines, and attract more traffic to their website.

The top 9 SEO content analysis tools mentioned in this blog are all powerful and offer unique features and pricing options. It’s essential for businesses to consider their budget, desired features, ease of use, and customer support when selecting an SEO content analysis tool.