Did you know that businesses that prioritize blogging are 13 times more likely to see positive ROI?
This doesn’t mean simply publishing random content every day is gonna bring you ROI. No. Investing in proper content strategy coupled with SEO is the best way forward.
But how can you know the strategy you put in place is working? How to ensure that you are indeed focusing on your target audience?
That’s why it’s important to invest in the right tools to help you analyze and optimize your website’s content for SEO.
In this blog, we’ll discuss the 9 best SEO content analysis tools for 2023. We’ll be providing an overview of each tool, including its key features and pricing, so you can make an informed decision when it comes to choosing the right tool for your business.
So, let’s dive in and explore.
Factors to consider while choosing the right content analysis tool for SEO
Choosing the right SEO content analysis tool is crucial for businesses looking to improve their online visibility and drive traffic to their website. With so many tools available in the market, it can be overwhelming to select the right one.
Here are some factors that businesses should consider when choosing an SEO content analysis tool:
Budget
Cost is a major factor when it comes to choosing an SEO content analysis tool. Some tools are expensive, while others offer more affordable pricing plans. Businesses need to assess their budget and choose a tool that offers the features they need at a price they can afford.
Features
Different SEO content analysis tools come with different features. Businesses should assess their needs and choose a tool that offers the features they require to meet their specific goals. Some common features include keyword analysis, backlink analysis, competitor analysis, content optimization, and technical SEO analysis.
Ease of use
Businesses should choose a tool that is easy to use and understand. The tool should have a user-friendly interface and offer clear instructions on how to use its features. It should also provide easy-to-understand reports that any non-technical users can interpret.
Customer support
Good customer support is essential when it comes to any tools. Businesses should choose a tool that offers reliable customer support to address any issues or questions that may arise. The tool should offer support through multiple channels like email, chat, and phone.
By considering these factors, businesses can select an SEO content analysis tool that meets their specific needs and helps them achieve their SEO goals.
Comparison of SEO content analysis tools
| Tool Name | Key Features | Pricing |
| SuiteJar | First-Page Ranker, Easy Web Analytics, WEbpage Tracker, Website Auditor | Free |
| SEMrush | SEO content template, SEO writing assistant, On-page SEO checker | Starts at $119.95/month |
| Ahrefs | Content Gap Analysis, SEO toolbar, Keyword explorer | Starts at $99/month |
| Moz Pro | Weekly Crawls, Competitor tracking, Keyword explorer | Starts at $99/month |
| SurferSEO | Keyword Surfer, Content Editor, SERP Analyzer | Starts at $49/month |
| Clearscope | Content marketing metrics, Competitive analysis, | Starts at $170/month |
| Google Search Console | URL inspection, Status reports, Check mobile friendliness | Free |
| Google Analytics | Customer journey insights, Conversion tracking, Finding traffic sources | Free |
| MarketMuse | Content gap analyzer, Content optimization | Starts from $149 |
Top 9 SEO content analysis tools in the market
In this section, we will discuss the top 9 SEO content analysis tools in the market that can help businesses boost their website traffic and improve their online visibility.
Let’s dive in!
1. SuiteJar
Developed by a growth marketing company, SuiteJar is an SEO and content marketing tool purpose-built for improving your online marketing strategies. Its superfast website auditor crawls your entire website to asses the website’s health. It not only points out the errors but also provides actionable insights on improving them.
Its keyword planner provides both CPC and paid difficulty of keywords offering better insights into the keyword’s performance in campaigns. This helps performance marketers run more effective ad campaigns.
Key Features
- First-Page Ranker:
This is one of a kind feature that focuses on improving outdated content and ranking them on SERP results.
The feature analyzes and lists all the outdated content. The list will be prioritized with the content that has more potential of ranking when updated to the least. Upon integration with GSC, the features do a deeper analysis and provide actionable insights on how to update the content.
The insights suggest the keywords to add, backlinks to get, errors such as heading and Alt tag to correct, and more. Doing so, the feature assures an increased likelihood for the content to rank in the SERP results.
- Webpage Tracker:
This is a free and simpler version of the First-page ranker feature. It analyzes the webpage content to identify pages with outdated content. It doesn’t require integration with GSC or any other tools and can help you timely update your website content.
- Easy Web Analytics:
Google Analytics is one tool every business use to identify how their content and SEO efforts work. But the new version of GA, which is the GA4, is a tough tool to use and analyze your efforts.
This is where SuiteJar’s Easy Web Analytics comes into play. By integrating your GA account with SuiteJar, you can visualize all your crucial data at a glance.
With this feature, you can easily track all your essential data and make necessary improvements to yield better results.
Pricing
The tool is currently free of cost, including its unique features.
2. SEMrush
As a popular SEO tool, SEMrush offers a separate content analysis feature called Content Audit Tool – which helps you analyze your content. This will give metrics like shares, sessions, content length, content update date, and bounce rate.
Key Features
- SEO Content Template:
This helps users create optimized content that ranks higher in search engines. The template provides recommendations for relevant keywords, text length, readability, and other on-page SEO factors that can help boost your content’s performance.
- SEO Writing Assistant:
This tool helps users optimize their content in real-time by providing recommendations on content structure, tone, and suggested keywords. By following these recommendations, businesses can ensure their content is optimized for search engines while still engaging their audience. This helps in optimizing the content according to the user’s intent. It can be used as an extension in Google Docs or WordPress.
- On-page SEO checker:
This tool scans your website and identifies any technical SEO issues that may be holding back your rankings. By fixing these issues, you can improve your website’s overall SEO performance and boost your visibility in search results.
Pricing
SEMrush offers three different pricing plans, ranging from the Pro plan at $119.95 per month to the Business plan at $449.95 per month.
3. Ahrefs
Ahrefs is a popular and comprehensive SEO tool that offers a wide range of features to help businesses improve their website performance. It provides an in-depth analysis of website traffic, backlinks, keywords, and content.
Let’s take a closer look at how it can help in content analysis
Key Features
- Content Gap Analysis:
Ahrefs allows users to find gaps in their content compared to their competitors. This feature helps businesses to create content that can outrank their competitors in search engine results pages (SERPs).
- SEO Toolbar:
Ahrefs provides a free SEO toolbar that helps businesses to analyze the SEO metrics of any website they visit. This feature can help businesses quickly assess the strengths and weaknesses of their competitors’ websites.
- Keyword Explorer:
Ahrefs’ keyword explorer is a powerful tool that allows users to find new keyword opportunities, analyze their competitors’ keywords, and track their own keyword rankings over time.
Pricing
Ahrefs offers a 7-day trial for $7. Their pricing starts at $99 per month.
4. MOZ Pro
Moz Pro is a popular all-in-one SEO tool that helps businesses improve their online visibility and search engine rankings. It offers a range of features that can help businesses optimize their content for search engines and drive more traffic to their websites.
Key Features
- Weekly Crawls:
Moz Pro crawls your website every week to identify any technical SEO issues that might be affecting your rankings. This helps you stay on top of any issues and fix them quickly.
- Competitor Tracking:
With Moz Pro, you can keep an eye on your competitors’ SEO strategies and monitor their search engine rankings. This allows you to identify gaps in your own strategy and find new opportunities to improve your rankings.
- Keyword Explorer:
Moz Pro’s Keyword Explorer helps you find the best keywords for your content and identify new keyword opportunities. You can also track your keyword rankings over time to see how your content is performing in search results.
Pricing
Moz offers a 30-day free trial for all their paid plans. The pricing starts at $99/month.
5. SurferSEO
If you’re looking for a content analysis tool that provides detailed recommendations for optimizing your content, Surfer SEO is definitely worth considering. This tool has been gaining popularity among SEO professionals due to its advanced features and user-friendly interface.
Key features
- Keyword Surfer:
Allows you to perform keyword research, analyze search volume, and identify related terms for your target keywords.
- Content Editor:
Analyzes your content against top-ranking pages for the same keyword and provides suggestions for optimizing your content to improve its relevance and rankings.
- SERP Analyzer:
Gives you insights into the top-ranking pages for your target keyword, including their word count, backlink profile, and other important metrics.
Pricing
Surfer SEO basic plan starts from $49/month.
6. Clearscope
Clearscope is an AI-powered content optimization tool that helps businesses create high-quality, SEO-friendly content. It analyzes the top-performing content for a target keyword and provides recommendations to improve the content’s relevancy and clarity. Clearscope’s platform integrates with WordPress and Google Docs, making it easy to optimize your content as you write.
Key features
- Content marketing metrics:
The tool provides insights into content performance, including page views, engagement, and organic traffic.
- Competitive analysis for target keywords:
Clearscope identifies the top-performing content for your target keywords and provides recommendations for improvement.
Clearscope’s platform also includes a real-time editor that highlights key SEO metrics, including keyword usage, readability, and topic relevance. The editor helps writers optimize their content as they write, making it easy to create high-quality, SEO-friendly content.
Pricing
Clearscope’s pricing starts at $170 per month. Custom pricing is available for larger businesses and agencies.
7. Google Search Console
When it comes to SEO content analysis, Google Search Console is a must-have tool in your arsenal. This free tool from Google provides valuable insights into your website’s performance and can help you identify issues that may be impacting your search engine rankings.
Key Features
- URL inspection:
With Google Search Console, you can check the indexing status of your website’s pages and submit new pages for indexing. You can also see which pages have been crawled and indexed by Google.
- Status reports:
Google Search Console provides detailed reports on your website’s performance, including clicks, impressions, and average click-through rates. You can also see which search queries are driving traffic to your site.
- Check mobile friendliness:
With more people accessing websites on mobile devices, it’s essential to ensure that your site is mobile-friendly. Google Search Console provides a mobile usability report highlighting issues that could affect the user experience on mobile devices.
Pricing
Google Search Console is completely free to use, making it an essential tool for businesses of all sizes.
8. Google Analytics
Google Analytics is a free web analytics tool that tracks and reports website traffic. It provides valuable insights into user behavior, helping businesses to make data-driven decisions to improve their online presence. Let’s take a closer look at some of the key features of Google Analytics:
Key Features
- Customer journey insights:
Google Analytics allows you to track how users interact with your website, from the first visit to the final purchase. It provides insights into user behavior, including where users come from, how long they stay on your website, and what pages they visit.
- Conversion rates:
Google Analytics helps you measure the effectiveness of your website by tracking your conversion rates. This includes how many users convert into customers or complete a desired action on your website, such as filling out a contact form or making a purchase.
- Find traffic sources:
Google Analytics allows you to track where your website traffic is coming from, such as organic search, paid search, social media, or referral traffic. This helps you understand which marketing channels drive the most traffic to your website.
Pricing
Google Analytics is a free tool that can be used by anyone with a Google account. However, businesses may need to invest in additional features or integrations for more advanced insights.
9. MarketMuse
MarketMuse is an AI-driven content planning and optimization platform that helps businesses create high-quality content that is optimized for search engines. It is a great tool for content strategists, writers, and SEO professionals looking to improve their content’s relevance and performance.
Key features
- Find content gap:
MarketMuse uses AI algorithms to identify content gaps and opportunities, helping you to identify topics that are not yet covered in your industry or on your website. This can help you create content that is more relevant to your audience and stands out from your competitors.
- Content optimization:
MarketMuse provides recommendations for improving your content’s relevance and performance based on a thorough analysis of your content and your target keywords. It can suggest improvements in keyword usage, topic coverage, content structure, and more, helping you to create more effective content in attracting and engaging your audience.
Pricing
MarketMuse pricing plans start at $149 per month. They also have custom plans for enterprises.
Takeaway
In conclusion, choosing the right SEO content analysis tool is crucial for businesses looking to improve their website’s performance. By analyzing content, businesses can identify gaps in their SEO strategy, optimize their content for search engines, and attract more traffic to their website.
The top 9 SEO content analysis tools mentioned in this blog are all powerful and offer unique features and pricing options. It’s essential for businesses to consider their budget, desired features, ease of use, and customer support when selecting an SEO content analysis tool.