If you are a newcomer to the SEO industry, you might need to become more familiar with spam scores or penalties related to it.  Your website’s search engine rankings can be threatened by a number of factors. Having ‘spam backlinks’ on your website is one of the major concerns every professional should be concerned about. […]

Core Web Vitals is Google’s attempt to converge quality signal standards essential to delivering a great user experience. There are many tools to detect and measure website performance. It is important for businesses, marketers, and web developers to monitor the performance of their websites. Website owners shouldn’t have to be performance experts to understand how […]

For those new to the world of SEO and digital marketing, an hreflang tag is a little like a country code. Using the Hreflang tag, it is possible to specify the language in which your linked content should be displayed. This allows you to create a “link farm” and get credit for your foreign language […]

Permalinks are one of the most overlooked parts of building a website. While you probably don’t think about them every day, keeping your site’s permalinks updated is vital to ensuring that you stay top-of-mind for search engines. Permalinks are URLs that will serve up a specific article on your site. If you have readers who […]

Imagine driving your car to a destination, only to find that the direction on the sign points to a dead end. It is really frustrating, right?  This is how many users feel when they click on a broken link. The same is true for bots that crawl your website. Although they don’t have feelings, they […]

You’ve just created your first website and are on the search engine results page (SERP) for the first time. You see a pattern of keywords or ‘tags’ related to your business, but you notice something missing — no one is linking to your site! You realize that amazing content is essential. That’s exactly where Anchor […]

A website breadcrumb is a list of links on the left or right-hand side of a website that direct the user to different pages on your site. Breadcrumbs allow you to easily navigate between different sections of a website. The goal of these features is to improve conversion rates by ensuring that consumers have a […]

If you’re a business owner or marketing manager who needs to get your website top of mind, you should know the importance of off-page SEO. This comprehensive and in-depth guide covers everything from the best practices to ensure your website ranks higher in search results and goes into detail about how you can perform off-page […]